If it is GTA 6 that has caused this spike, this would suggest that a delay has occurred. Originally this spike was expected to take place in the fiscal year 2023, however, it's been pushed back to 2024. If this prediction is correct then we would expect to see GTA 6 release sometime between April 2023 and March 2024. In a note (opens in new tab) to investors, Cohen pointed out that previous marketing budgets have predicted the releases of other big releases from Take-Two Interactive, including Red Dead Redemption 2.
This led industry analyst Jeff Cohen to predict that this spike is because GTA 6 is expected to release within this period (which now looks likely).
Take-Two's 10-K SEC filing (opens in new tab) from 2020 (which lays out financial plans for the next five years) shows that the company expects to spend $89 million on marketing between April 2023, and the end of March 2024 – that's a huge spike and more than half the marketing budget expected for any other fiscal year over the next decade Until now, our most solid GTA 6 release date hint came via the marketing budget of Take-Two Interactive, Rockstar's parent company. According to a recent report by Bloomberg (opens in new tab), current and former Rockstar staff reckon GTA 6 is still at least two years away from release, suggesting a a 2024 launch.Īlthough only speculation, it tallies with other reports and leaks from the last couple of years.
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